If it smells good and enough people like it and buy it all the time, , constantly, it becomes a classic

It's in those terms that Rochelle Bloom, president of the Fragrance Foundation, the educational non-profit center devoted to fine fragrance, explains the fact that 7 out of the 10 top sellers in the US have remained the same in the last 10 years. The notiong of "modern classic", thus defined. The only thing remaining to be clarified is what smells "good". Apparently Forbes reports several